*Thanks for being a PeerSignal member and geeking out with me on B2B sales and marketing.
Welcome back to my almost-weekly newsletter where I share research, data, and examples.*
---
The headlines have been a little gloomy in B2B SaaS.
I've tried to use our datasets to calibrate the noise and surface growth stories.
i.e.
A counter narrative.
Today I **updated the B2B Tech Hiring Tracker**
Thanks to your submissions, we are now surfacing 1041 companies with open sales and/or marketing roles.
The more PLG and B2B examples that we find, the more we can study together.
You can add a company here (login).
These indexes are a starting point for deeper research...
For example, Kyle Poyar is studying Outbound + PLG this week.
I looked at this question a month ago and found that 54% of PLG list companies with any open roles were hiring SDRs.
Digging into the similarities and differences was more interesting.
I broke it down into 5 models, but definitely didn't capture everything.
Kyle brought a lot more data and examples to this storyline -- I highly recommend his PLG-focused Substack.
I feel like I'm still getting my sea legs on this new tracker.
We're playing with the packaging the refresh process (feedback welcome!).
You'll now see 4 tabs within the B2B Hiring Tracker dataset:
1.
Reports - download PDF reports with aggregate stats (login req, but still free).
2.
Open Roles - explore companies with any sales and/or marketing roles, find jobs, find examples.
3.
Hiring Movement - compare changes in headcount, follow trends, segment your market.
4.
Add a Company - you know the drill :)
Where would you like this research to go next?
I read all replies.
Best,
Adam