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Quick analysis of B2B brands on LinkedIn

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome to my final update of 2021.

Thank you for being part of this project with me.* 🙏 *I'm excited to keep learning from you in 2022!

For newcomers, this is my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.*

🙋‍♂️Reminder: All datasets live in **our new app**.


B2B companies now want to build iconic brands.

But brand building remains a poorly understood, data-light, and controversial topic in B2B marketing.

I've been thinking about how to bring more data + examples to the problem.

Today I **published this short deck.**​

It's a quick analysis of the LinkedIn activity from 3 interesting segments of stand-out B2B brands.

The B2B Growth Index was my starting point.

This chart shows how rare it is to have a large and/or fast-growing audience in B2B:


After looking broad, I dug into 3 groups:


Most Visible. Top 50 ranked by followers.


Rising Brands. >7% monthly follower growth and 5,000+ followers


Ahead of the Hiring Curve. Top 50 ranked by followers per employee.

The deck has a quick analysis, but I also pulled down a couple thousand posts and there's a TON more data we could dig into.

So I'm curious to hear from you...

*What other data + examples would you like to see on this topic?*

*Maybe a visual gallery of content like we do with pricing pages?*

As usual, I will follow your feedback.


I added a couple fields to the B2B Growth Index if you want to dig into these companies (scroll right).

We'll track this as a simple starting point.👇


Happy holidays!

See you in 2022.