*Welcome to my final update of 2021.
Thank you for being part of this project with me.* 🙏 *I'm excited to keep learning from you in 2022!
For newcomers, this is my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.*
🙋♂️Reminder: All datasets live in **our new app**.
---
B2B companies now want to build iconic brands.
But brand building remains a poorly understood, data-light, and controversial topic in B2B marketing.
I've been thinking about how to bring more data + examples to the problem.
Today I **published this short deck.**
It's a quick analysis of the LinkedIn activity from 3 interesting segments of stand-out B2B brands.
The B2B Growth Index was my starting point.
This chart shows how rare it is to have a large and/or fast-growing audience in B2B:
After looking broad, I dug into 3 groups:
1.
Most Visible. Top 50 ranked by followers.
2.
Rising Brands. >7% monthly follower growth and 5,000+ followers
3.
Ahead of the Hiring Curve. Top 50 ranked by followers per employee.
The deck has a quick analysis, but I also pulled down a couple thousand posts and there's a TON more data we could dig into.
So I'm curious to hear from you...
*What other data + examples would you like to see on this topic?*
*Maybe a visual gallery of content like we do with pricing pages?*
As usual, I will follow your feedback.
P.S.
I added a couple fields to the B2B Growth Index if you want to dig into these companies (scroll right).
We'll track this as a simple starting point.👇
Happy holidays!
See you in 2022.
Best,
Adam