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Product Marketing & Marketing Ops

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to the members-only PeerSignal research update.

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I read and respond to all replies.*

Once a month I take a step back to post about themes.

This month is about the run on talent in Product Marketing and Marketing Operations.

It's great to see B2B companies waking up on both!

And I see a strong relatedness with many of the themes we explore here -- buyer choice, positioning, and product-led growth.

​**πŸ‘‰ Read More Here**​

I'd love to hear what you think in the comments or reply to me directly.

The analysis is based on our recent survey about the talent crunch in B2B marketing:

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Other Updates

* The PLG List is continuously updating, now tracking 498 companies.

Explore the list or add a company.

This dataset just had it's 1-month birthday, so look for an early trend analysis in next week's update.

πŸ‘ΆπŸ“ˆ

* We now have 41K+ survey responses across 28 questions so you can fill your decks and check your assumptions.

Get the updated spreadsheet here.

* I'm starting to plan a second dataset to compliment The PLG List.

Naturally, I think we need a B2B Sales-Led Index!

That said, I'd love to hear any guidance from you -- *what other datasets would you like to see here?* πŸ™‡β€β™‚οΈ

Replies always appreciated.

Best,

Adam