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Price transparency results, PLG field preview, discounting

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to your members-only research update.

I read all replies.*

Open Question

Tesla doesn't do discounts, but what kind of discount do you expect when buying or selling B2B software? I'm curious to compare between buyers and sellers.

PLG List

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I get a lot of questions about the strategies PLG companies are using at the top of the funnel.

Free trial or Free plan?

Dedicated enterprise motion?

Just product offers or demos/sales before sign-up?

Thanks to my friend Kyle Williams, next week I'll be shipping these tasty new fields to help answer those question.

Sneak peak:

As you know, there is no single PLG playbook.

Tracking these fields will help us break down the differences and chose the right role models.

Poll Results

Question DB now has 32K answers across 23 questions for you to explore.

I've been asking a bunch about pricing recently.

This one showed a clear difference between sellers and buyers.

Only 23% of people in sales roles say they give full transparency vs 41% from people outside of sales.

My assumption is that the non-sales responses are answering from a buyer perspective (i.e.

what they want).

*What GTM research questions are on your mind this week?*

Replies always appreciated.