Open Question

Tesla doesn't do discounts, but what kind of discount do you expect when buying or selling B2B software? I'm curious to compare between buyers and sellers.

Poll Results

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I've been asking a bunch about pricing recently.

This one showed a clear difference between sellers and buyers.

Only 23% of people in sales roles say they give full transparency vs 41% from people outside of sales.

My assumption is that the non-sales responses are answering from a buyer perspective (i.e.

what they want).

Surprising or expected?

I get a lot of questions about the strategies PLG companies are using at the top of the funnel.

Free trial or Free plan?

Dedicated enterprise motion?

Just product offers or demos/sales before sign-up?

Thanks to my friend Kyle Williams, next week I'll be shipping these tasty new fields to help answer those question.

Sneak peak:

As you know, there is no single PLG playbook.

Tracking these fields will help us break down the differences and chose the right role models.

*What GTM research questions are on your mind this week?*

Replies always appreciated.

Best,

Adam