We're getting our sea legs with the PLG List.
I just posted a few highlights on LinkedIn.
You can dive into the **full dataset here** (member link).
5 new fields to slice and sort, now 513 companies:
What stood out:
* Does Mural get enough cred as a PLG role model?
They were #1 for review acceleration and #9 for headcount growth amongst companies with <1,000 employees.
Will Mural be the next $10B PLG valuation?
* ClickUp, Hopin, and Chargebee are on hiring tears.
All added >10% headcount in the last month, all approaching 1,000 headcount.
If you are looking for a PLG job, you can sort the list by employee growth.
* Not a ton of PLG in sales tech, but Dooly and Lusha stand out for companies of their size.
Both are accelerating reviews while maintaining high ratings.
* Smartsheet is top of the list for review acceleration even on a very large base (>500 reviews in the last 3 months).
They were doing PLG before it was called PLG.
Underrated PLG icon?
* No-Code platforms Webflow and Bubble keep rising in multiple metrics.
Both are in the top 20 for review acceleration.
But, neither company has ramped sales yet (less than 10% of total headcount).
And both are still relatively early.
I'm watching this category.
In this update:
➕ 15 companies added. Thank you!
➕ Online review tracking. We've been searching for better adoption and growth indicators.
Reviews aren't a perfect proxy, but they offer some clues.
To start, we're tracking 3-month trailing growth (new reviews / total), acceleration (growth / growth), average rating, and trailing 3-month review volume across the most popular b2b review sites.
➕Monthly new hires. Now that the dataset is over a month old, we can start looking at changes and trends.
This month, we added a field for net new hires (limited to companies that were tracking for at least one month and increased headcount).
What would you like to see next?
Best,
Adam