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PLG pricing pages, B2B price transparency

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to your members-only research update.*

Open Question

Does your sales team give pricing information before a first call?

So far, 35% say they give full transparency.

It's an interesting comparison to our PLG List where price transparency is the norm -- one way that product-led companies put pressure on all B2B.

PLG List Updates

Added 47 new companies (thank you!), 2 new fields, and a pricing page gallery 🖼.

If you like this update, please leave a comment here to help others find it.


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Poll Results

I am not alone in my obsession with product-led growth and category creation.

Here's how our poll breaks down between marketing and sales roles:

Sales and marketing people agree that PLG is most worth learning in the next year.

But marketers are more eager to learn about category design and positioning.

This makes sense when you see how much pressure CMOs face to create a new category in the increasingly noisy B2B software market.

Next week I'll share the results of a second poll on category strategy.

*What GTM research questions are on your mind this week?*

Replies always appreciated.