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PLG CTA mix, Outbound miss rates

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back!* *I'm geeking out on* *this week's PLG List updates**.* 🤓

*If you are geeking out with me, I always appreciate your help sharing it with a like or comment.* 🙏

Open Question

How often do you trial SaaS tools before starting a formal buying process?

573 votes so far.

Weigh-in here.

p.s.

Does your CISO support it?

PLG List Updates

Explore the list Add a company Past analysis

👀 Now 498 companies tracked

2 new fields this week -- CTA Categories and CTA Types.

Here's the first breakdown that stood out:

As you can see in the full list, our research bots have tagged 401 companies with CTA categories and CTA types.

The bots are just getting ramped up on this process (and I'm learning the nuances), so please let me know if you see any issues or have suggestions for improvement.

Here's how the new version looks:

Survey Results

All Past Polls Monthly Reports

Thank you to Jake Dunlap for asking the questions behind this week's survey analysis.

He asked two questions about outbound performance...

Who is hitting their Outbound goals? 834 people weighed in.

The results weren't pretty.

In fact, >50% are off from their goals, across every company size...

Why the miss? Here's the breakdown overall....

Replies always appreciated.

Best,

Adam