I've learned a ton from curating The PLG List.
I didn't have a master plan when I built it.
Maybe that's the best way to learn.
But after seeing the response, I'm going to lean in...
The next index will focus on studying B2B SaaS go-to-market more broadly.
That means I'm hunting for sales-led role models.
We're building up data collection around 300+ companies to start, but I want make sure I include your favorites...
*Who do you want tracked?*
🙋♂️Leave a comment here or reply with you must-haves.
The focus is growing B2B SaaS startups and scale-ups across stages.
We won't be covering the massive incumbents.
We're looking to learn from the next wave of category creators, disruptors, and future decacorns.
Some of the question I hope to answer:
* How do product-led and sales-led companies compare? What are the common strategies and tactics?
What are the differences?
Are PLG companies growing faster?
Are sales-led companies adding product-led motions?
* What are the GTM hiring trends? I've seen demand for Product Marketing and Marketing Ops talent skyrocket.
What will the best B2B go-to-market teams look like in the next decade?
How will it look different in PLG vs sales-led?
* How are pricing tactics evolving? Are B2B companies becoming more transparent with pressure from PLG competitors?
How do pricing pages, offers, and models evolve over time?
* What new GTM playbooks are emerging? Who are the role models for category design, community-led growth, and brand building?
What are the common and uncommon tactics behind those movements?
Which campaigns are standing out?
I'm excited to build this next index with you.
Replies and feedback always welcome.
Best,
Adam