*Welcome back and thank you for being part of PeerSignal!* 🙏 *For newcomers, this is my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.
Reminder that your free datasets can be accessed* *here**.*
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Today I've got a deeper dive.
6 carefully crafted charts wrapped into 3 new take-aways from tracking 495 PLG companies.
I dug into channel mix, sales team size + growth, and product-led content.
**👉Read the full analysis here.**
With 5 months of tracking, we've got more context & history to expand on the lessons from part I.
I look forward to reading your comments to decide where to dig next.
For skimmers, here are the 3 headlines and my favorite charts.
1.) Product-led growth + community-led growth = 🏆
– PLG companies are 1.7x more likely to have an owned community vs B2B.
Favorite chart:
2.) Product-led ≠ Rep-free
– PLG companies have slightly smaller sales teams, but are growing 1.1x to 2.5x faster than their total headcount depending on stage.
Favorite chart:
– That said, there is no “standard” playbook here.
The distribution is very wide.
3.) You *can* earn the right to talk about your product.
– Some of the most engaged content is product-driven.
Example:
– When the product/community flywheel gives PLG companies the right to talk about their products.
*Feedback questions or ideas to make this better?* I read all replies.
Best,
Adam