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New lessons from analyzing 495 PLG companies (part II)

over 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back and thank you for being part of PeerSignal!* πŸ™ *For newcomers, this is my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.

Reminder that your free datasets can be accessed* *here**.*


Today I've got a deeper dive.

6 carefully crafted charts wrapped into 3 new take-aways from tracking 495 PLG companies.

I dug into channel mix, sales team size + growth, and product-led content.

​ **πŸ‘‰Read the full analysis here.**​

With 5 months of tracking, we've got more context & history to expand on the lessons from part I.

I look forward to reading your comments to decide where to dig next.

For skimmers, here are the 3 headlines and my favorite charts.

1.) Product-led growth + community-led growth = πŸ†

– PLG companies are 1.7x more likely to have an owned community vs B2B.

Favorite chart:


2.) Product-led β‰  Rep-free

– PLG companies have slightly smaller sales teams, but are growing 1.1x to 2.5x faster than their total headcount depending on stage.

Favorite chart:


– That said, there is no β€œstandard” playbook here.

The distribution is very wide.


3.) You *can* earn the right to talk about your product.

– Some of the most engaged content is product-driven.



– When the product/community flywheel gives PLG companies the right to talk about their products.


*Feedback questions or ideas to make this better?* I read all replies.