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Multiples vs Hiring data

almost 2 years ago 3 mins read
Adam Schoenfeld
Adam Schoenfeld

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Welcome back to my almost-weekly newsletter that helps you study B2B sales and marketing with data and examples.*


How is multiple compression hitting B2B tech hiring?

I dug into the M/M data today.

Here's my first report (deck).

May vs April data.

We all know that markets look different today.

I hope this research helps you calibrate, find open roles, and study the positive growth stories.

You can add a company here (login).

*Here's what stood out from our first M/M report...*

1.) Cuts and freezes yes.

But pain is not evenly distributed.

**73% grew headcount in May.

16% declined, 11% neutral.** We'll see how this moves next month.

2.) There's a wide distribution of M/M headcount movement (positive and negative). Perhaps the gap widens in this market?

I'm curious to study the companies who endure and continue to grow fast.

3.) We see signs of hiring freezes -- 5% fewer companies with open roles M/M.

Sales & marketing open roles declined proportionally.

4.) For companies with open roles, Engineering (86%) and Product (80%) top the list, but Sales (79%) and Marketing (72%) follow close behind.

5.) Sales hiring is more concentrated on AE/AM and SDR.

Marketing hiring is spread across a wider range of roles (Demand Gen, PMM, Growth, etc)

The methodology for this research will continue to evolve as we track more companies and tune our platform.

A few disclaimers that I want to highlight:

* Our indexes skew toward high-growth B2B Tech & PLG companies. These indexes are intended to show movement and trends within high growth segments.

They should not be used to represent the entire tech market landscape. Our mission is to help you study sales & marketing with data and examples.

Therefore, our platform and community contributions are biased toward growth.

* Directional data . Our data is based on things that can be observed from company websites, company careers pages, and LinkedIn profiles.

These signals are good for directional measurement and relative comparisons, but not good for exact metrics.

* End of month snapshot . Our free indexes are based on a snapshot at the end of each month.

If you are looking for something more/different, please reply–

*What else would you like to see?*

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