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204 new B2B and PLG examples

about 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Thank you for supporting my research and welcome back to your almost-weekly newsletter.

In these updates I share research, data, and examples from PeerSignal market indexes.

The underlying datasets are* available here.


Today I added 204 new companies to the B2B and PLG indexes and made my first TikTok video.

Luckily, my kids are too young for social media, so I didn't get any comments like *"Daaaaaad, you are embarrassing meeeeeee!"*

This morning I started poking around for interesting new role models.

I got sucked into a segment that I hadn't tried before: Founded Date >= 2019.

Here is the list sorted by y/y headcount growth:


A few observations:


It blows my mind that a startup can come out of the gate and reach 300+ employees in less than 3 years.

There are many examples of this.

If you have any doubts about the "talent war," these examples bring it to life.


The vast majority of these companies have a product-led growth component, but very few are *only* product-led*.* Most have an enterprise offer, hybrid motion, and significant sales headcount.


There are some cases where multiple companies in a new category show up.

For example, Reprise, Demostack, and Walnut are all visible in the top 15 when you sort & filter this way.

Some categories get very hot with VCs very fast.

You can tell when the race is on.

If you see anyone missing, you can always suggest a company here.

Which high growth B2B companies & categories are you studying these days?

I read all replies.