PeerSignal — Studying strategies, markets, and the people driving modern GTM

Welcome to PeerSignal, where 18,000 B2B GTM operators go for data-backed research, analysis, and in-depth interviews.

Sponsored by Keyplay.io.

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👋 About me

Hi, I’m Adam Schoenfeld, I co-founded Keyplay.io (SaaS product) and PeerSignal.org (newsletter and free resources) to support the pursuit of GTM excellence.

As CEO at Keyplay, I’m building the ICP modeling and account scoring solution for modern B2B. I spend my time with our customers and shaping product.

As Analyst at PeerSignal.org, I’m studying the modern B2B playbook. I spend my time analyzing data, writing, and learning from the community.

Before this I founded 3 other SaaS startups (I’ll be happy to tell you about the stuff that failed as well as the stuff that worked).

I’m obsessed with b2b sales & marketing, but also love dad jokes, golf, and breakfast foods.