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B2B podcasts: data + examples

over 2 years ago 1 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.*

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In my time at Drift, I saw firsthand how a strong content & community strategy can reinforcing every other growth lever.

Many B2B leaders are now building media companies inside their tech companies.

What activities go into this strategy?

Who is standing out?

I want to use our indexes to explore.

Today I looked at B2B podcasting.

In my head, it is super saturated.

But the data says otherwise.

**Check out this deck for data + examples.**

We found 155 companies in the B2B Growth Index with a prominent podcast.

You can now filter on this new field in both the PLG and B2B index.

Here's what you'll next time you login.

👇

What other cuts would you like to see?

I read all replies.

Best,

Adam