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B2B podcasts: data + examples

over 2 years ago 1 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.*


In my time at Drift, I saw firsthand how a strong content & community strategy can reinforcing every other growth lever.

Many B2B leaders are now building media companies inside their tech companies.

What activities go into this strategy?

Who is standing out?

I want to use our indexes to explore.

Today I looked at B2B podcasting.

In my head, it is super saturated.

But the data says otherwise.

**Check out this deck for data + examples.**

We found 155 companies in the B2B Growth Index with a prominent podcast.

You can now filter on this new field in both the PLG and B2B index.

Here's what you'll next time you login.


What other cuts would you like to see?

I read all replies.