*Welcome back to my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.*
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In my time at Drift, I saw firsthand how a strong content & community strategy can reinforcing every other growth lever.
Many B2B leaders are now building media companies inside their tech companies.
What activities go into this strategy?
Who is standing out?
I want to use our indexes to explore.
Today I looked at B2B podcasting.
In my head, it is super saturated.
But the data says otherwise.
**Check out this deck for data + examples.**
We found 155 companies in the B2B Growth Index with a prominent podcast.
You can now filter on this new field in both the PLG and B2B index.
Here's what you'll next time you login.
👇
What other cuts would you like to see?
I read all replies.
Best,
Adam