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91 SaaS survivors

about 2 years ago 2 mins read
Adam Schoenfeld
Adam Schoenfeld

*Welcome back to my almost-weekly newsletter where I share data and examples from PeerSignal research to help you study B2B sales and marketing.*


It's hard to talk about SaaS this week without looking at this chart:

I won't even try to define this moment (downturn, recession, selloff, etc).

Nor will I try to predict what's next.

Multiples have been cut in half since November, half of the 2021 tech IPOs are trading down 50%+, and VC Twitter sentiment is as low as I've seen.

To calibrate today, I'm looking back ~14 years.

Pulled a quick **list of 91 growing SaaS companies founded in 2007-2009.**

Some iconic companies started then:

Spreadsheet here.

A few things I noticed about the group:


They hired a little more conservatively this year versus our broader index.

Median Y/Y growth of 24% vs 40%.


Lots of them have an owned community.

58% vs 41% in broader index.


They have *slightly* smaller sales teams.

15% vs 16% of headcount.


Lots of them have a product-led motion.

77% vs 65% in broader index.


They have big audiences.

Average LI followers 98K vs 65K in broader index.

This group is interesting because they were born in a recession (and survived).

They were reading “RIP Good Times” while raising their Seed or A.

They were watching markets plunge as they launched.

They were selling early customers as budgets locked.

Maybe there are some clues in this list for SaaS operators.

*What are you studying to calibrate in today's environment?*

I read all replies.