PLG Pricing Dataset

PLG Pricing Dataset

Study product-led pricing with data and examples

I partnered with Bryan Belanger at XaaS Pricing to analyze 125 top product-led company pricing models. You can read a summary deck here. If you want to dig deeper, we’ll send you the underlying Excel files for free.👇

Get the PLG Pricing Dataset in Excel:

What happens next?

  1. You’ll get an email from me with two Excel links (details below)
  2. You’ll get added to my newsletter ( and Bryan’s Newsletter (XaaS Pricing). We won’t spam you. You can unsubscribe anytime.

Hope you enjoy the data!

Regards, Adam

What’s included in the Excel files?

1.) Summary PLG Company and Pricing Dataset

  • 125 featured PLG companies from the PLG List.
  • 14 fields to sort and filter by company size, growth, function density, and GTM strategies.
  • 10 pricing fields to breakdown model, packaging, usage-based approach, and tiering factors.

2.) Complete XaaS Pricing Dataset

  • 300+ B2B SaaS companies pricing strategies, with product and product edition level data.
  • Over 50 quantitative and qualitative metrics related to packaging models, pricing models, and pricing and discounting levels, compiled by XaaS Pricing and curated into a standard taxonomy.
  • Raw data in table format as well as interactive dashboards to sort, filter, and analyze the data



Want to add a B2B company to our index? Suggest one here

Questions or feedback?

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