PLG Pricing Report

PLG Pricing Analysis — January 2023 Report

Study product-led pricing with data and examples

I partnered with Bryan Belanger at XaaS Pricing to analyze 150 top product-led company pricing models. You can read last quarter’s summary deck here.

Want to dig deeper, we’ll send you the underlying Excel file & full report for free.👇

Get the PLG Pricing Report & Dataset:

What happens next?

  1. You’ll get an email from me with the Excel and Google Slides link (details below)
  2. You’ll get added to my newsletter ( and Bryan’s Newsletter (XaaS Pricing). We won’t spam you. You can unsubscribe anytime.

Hope you enjoy the data!

Regards, Adam

What’s included?

1.) Full Google Slides report summarizing 2022 PLG pricing insights.

  • 3 core pricing models
  • 13 examples of pricing models applied in B2B SaaS companies
  • 43 unique combinations of GTM offers

2.) Summary PLG Company and Pricing Dataset

  • 150 featured PLG companies from the PLG List.
  • 20 fields to sort and filter by company size, growth, function density, and GTM strategies.
  • 12 pricing fields to breakdown model, packaging, usage-based approach, and tiering factors.

Explore More Datasets

Carefully curated SaaS market data to tell your story.


The PLG List

Learn product-led growth.

This free dataset tracks 500+ product-led companies across stages and categories.


Want to add a B2B company to our index? Suggest one here

Questions or feedback?

© 2023