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Content & Community Director

Content & Community Director

Location: Remote - US (Hybrid option for Seattle)

Hi 👋 I’m Adam, the Co-Founder and CEO at PeerSignal.org.

I’m excited to open this position because I know this person will bring new creative energy to our small team (just 3 FT) and help us grow in ways I’m not yet considering.

As the Content & Community Director, you’ll own PeerSignal.org content strategy, execution, membership growth, and engagement. You’ll be 1/3 editorial director, 1/3 content creator, and 1/3 growth marketer.

You’ll build and run the process. And you’ll have:

  • A budget to contract content creators, designers, editors, and other roles that you deem necessary to achieve growth goals.
  • The opportunity to roll-up your sleeves and create, write, test, or fill gaps as you see fit. If you like building systems AND creating within your system, then you’ll love this work.
  • Direct support from our founders. I’ll continue to serve you as a “Chief Analyst” — generating research, data, and analysis to feed your content engine. Our CTO (and growing team) will continue to build our platform to support PeerSignal growth goals.

Specific objectives that you’ll own:

  • Build and scale the content system.
    • We’ve grown to ~4,800 members, maintaining a 49% newsletter open rate, and engaging a senior audience of sales and marketing leaders. PeerSignal’s value comes from our curated datasets and content derived from those datasets — research, analysis, and insights.
    • We have found a few motions that work, but have not honed or scaled the system. Our current motion includes research decks like this or this or this, Articles or analysis like this. Short form highlights from our data like this.
    • How can we increase quality, throughput, and improve packaging? You’ll own that question and figure out how to scale what’s working today.
  • Test and validate new content formats and motions.
    • What will make PeerSignal more valuable for our members (content, datasets, other ideas)? How will we create and deliver new offers (process, packaging, people)? You’ll attack this from first principles, test, and build.
    • Have ideas you’ve always wanted to test? We’d love to push the boundaries. Interested in coming up with new takes on old ideas like podcasts or video? You can lead the charge. Want to play with TikTok for B2B? Let’s try it. You’ll be experimenting then building the system to grow whatever works.
  • Find, test, and grow new channels, partnerships, and distribution strategies.
    • We’re a one-trick pony today. Our only distribution comes from my LinkedIn. Where should we go next? Who should we partner with? How do we make these things work? If you like those questions, then come own the answer!

You could be a great fit if:

  • You’ve built growth and/or content systems in the past — for a SaaS company, project, or otherwise. I don’t care much about years of experience, but you need proof points around some of the activities described above.
  • You enjoy studying B2B sales & marketing. You’re curious about the domain. You’ll only be happy and effective in this role if you want to geek out with us.
  • You can write. You won’t be doing all the writing, but we need you to practice the craft and set a high bar.
  • You love early stage ambiguity, autonomy, uncertainty, and upside. This is the ground-floor. Its not for everyone.
  • You are a system builder. You know how to pick a framework, design a process, test, and iterate toward a long term goal. You won’t publish gated eBooks or do one-off campaigns. You’ll build creative programs.

Part-time or Full-time?

I’m going to frame this as a question for now because I’m open to several different scenarios at this stage in the company’s development.

In time, I’d like to have someone full-time on this role. That said, I’m flexible on the starting point. I’d love to start by collaborating with you on a single piece of content, project, or idea.

Bottom-line: If you love the sounds of this role, let’s talk about options.

Interview Process

  1. Fill out this brief form to apply. If you have questions email me - adam at peersignal dot org.
  2. If we see a strong fit, I’ll followup to schedule a 30 minute call.
  3. If we’re both excited after the call, we’ll schedule additional interviews with the team. ~2-3 hours.
  4. If we’re all excited after the interviews, we’ll do reference calls. We’ll encourage you to call our reference too.
  5. Offer details and set a start date.

Our Team, Culture, and Business

Team

We’re early stage. Not “early” like $30M in funding and 150 people. I mean real early:

  • 3 person team (growing patiently, sustainably).
  • Design partner customers only (not GA, not even “early access”).
  • A little bit figured out and a lot of open questions.

If you are looking for a true early stage environment, this is a rare opportunity to build something from the ground floor.

Culture

You won’t see a lot of fancy posters or culture decks, but we’re trying to get the basics right and create an environment for all of us to do our best work. In our mind a great environment has a few necessary conditions:

  • People tell the truth and do honest work. Munger said this well: “You want to deliver to the world what you would buy if you were on the other end.”
  • It’s clear that everyone works for the customer. According to Peter Drucker: “The purpose of business is to create and keep a customer.”
  • Results matter, but learning & improving in the pursuit matters just as much. Here’s Josh Waitzkin: “The key to pursuing excellence is to embrace an organic, long-term learning process, and not to live in a shell of static, safe mediocrity.”
  • Everyone cares deeply, but makes space to smile or laugh. Larry King ftw: “What you are doing is nice, and it can be important, and it can have meaning, and it can move people, but it ain't the end of the world.”

Each new team member (that’s you!) will help shape the culture and define our operating principles.

Business

While it’s early stage, we do have a solid financial situation that allows us invest in you pay you competitively. PeerSignal is free, but we have a business model under the hood. You won’t find much about it online because we haven’t launched yet. We’ll share all the details when we talk. Sorry I can’t say more here, but need to keep that mysterious factor going.

PeerSignal provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.