#006 | Want a Happy Sales Team? 1,259 Opinions Say That Your Product Team Should Help Most
#006 | Want a Happy Sales Team? 1,259 Opinions Say That Your Product Team Should Help Most
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#006 | Want a Happy Sales Team? 1,259 Opinions Say That Your Product Team Should Help Most

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It's never been harder to hire & retain top tech sales talent.

Any B2B company that wants to sustain growth is thinking deeply about this problem. In this week's report, we look at this from 2 angles:

  1. Asking what matters most when picking a sales job.
  2. Asking what type of on-call collaboration matters most for sales.

Here's how we asked:

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Across these two questions, 1,259 people weighed in. For this report we looked specifically at answers from sales people.

Take Away 1: Product rules in the seller's mind when picking a new job

Are your PMs helping interview and close AE candidates? If not, maybe they should? Excellence in product is the top choice across all roles when picking a job, but Sales people are particularly concentrated on this factor.

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Take Away 2: Senior Sales Leaders are even more focused on working with an excellent product team

Frontline reps clearly prioritize product, but 39% of them rank excellence in customer success or sales as the top priority.

Senior leaders are more clear cut. This data suggests you should lean into your product team even more when recruiting for a senior sales hire.

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Take Away 3: Sellers believe that bringing the Product team to calls will most impact buyer experience

Hand-offs between AEs and CSMs is a hot topic. Sellers believe this as a key tactic to improve buyer experience, getting a close 2nd place ranking.

However, the sellers in our survey felt that having their Product team joining calls was even more impactful.

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What's your take?

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